LISA BRANSOM

bransomcreative • garagebranding • mullen • gsd&m • lowe worldwide • ogilvy & mather

Whether crafting a print ad or concepting an integrated campaign, the opportunity to capture audiences and get them to engage is endless. I love tapping into a true insight. It opens the door to great thinking. After cracking the creative problem, executing the idea is always my favorite part of the process. It brings out the designer in me and yet the art director side knows not to overwork a simple and strategic piece of communication. As creative director, I’ve had the opportunity to manage business and mentor creatives on national and multi-national brands. Working in advertising for over 20 years has given me the opportunity to learn about a wide range of businesses from fashion & beauty to travel, retail, packaged goods, automotive and technology. I especially love working on womens’ brands - it’s a natural fit.  { full resume below }