GETTING HUMAN
The solution to creating a site that feels human is to "be" human. So, the sketch pad was dusted off and graphite pencils sharpened. The less-than-perfect illustrations became the visual theme for the site and were used for parallax scrolling. Customers were given three simple choices for untangling customer service problems. No more waiting on hold indefinitely, when you can simply, "GetHuman".
GAZELLE
Already valued and trusted, Gazelle needed a facelift for its awesome online business. The challenge was to enhance the customer experience by creating two eye-popping doorways into the website. Customer reviews validated the positive "BUY" and "SELL" experience, and testimonials played an integral role in the site design. Specific landing pages for programs like, "Gazelle for Good" were created, as well as banner ads that drive traffic to the site.
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WEBSITE RESKIN
The challenge was to reskin Champion's "Product Locator" site, making it easier to identify and locate sports apparel anywhere across the U.S. The previous site lacked strong Champion branding and a sophisticated look and feel. Mobile designed with simplicity in mind and functions much like an app.
ANTI-TOBACCO CAMPAIGN
This campaign exposes the industry's tactics to sugarcoat e-cig and vaping products in order to make them seem less harmful than regular cigarettes. However, these products contain a brew of toxic chemicals, and often a large amounts of nicotine. In addition to a campaign of outdoor executions, the website was designed to inform young users of these harmful constituents and to stop potential smokers from getting,"SUCKEDin".
Digital, OOH, Print
