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COLDPRUF
ColdPruf was ready to emerge as its own brand which called for an authentic look and feel with an irreverent brand voice. To become a category leader, we created a campaign around, "We Own Cold", which not only touted the quality of the base-layer products but resonated with the heart and soul of serious outdoor enthusiasts.
Both art director and designer skills were need to create print, packaging, POS and collateral. The goal of the campaign —
Bring cold weather to its knees!
An IIndera Company (Made in the U.S.A. for over 100 years)
NO NONSENSE
Restyling a brand: Say "goodbye" to your mother's pantyhose brand. With the launch of tights and leggings, No nonsense skipped a generation to target a much younger audience. Our twenty-something women wanted style ideas, so we gave her wardrobe cues at every touch point. We embraced her own sense of style and allowed her to be her best without becoming a slave to fashion.
Style Made Easy
NORWEGIAN CRUISELINES
The brand's tag, "Freestyle Cruising" is reflected in the laid back attitude of this surfer-style illustrated print work. The campaign really jumped off the page in sleek, modern magazines like Dwell.
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PERDUE
We hired a great photographer and a willing Hefer for this ad campaign that ran in health magazines. After hours at the gym (and buckets of sweat) beef still had twice the fat as chicken and turkey, "no matter what."
Featured — US Ad Review Cover
DEGREE "LIGHT BREEZE"
When Degree launched a new deoderant just for women, our creative spark was that you can't judge a book by it's cover. So, never underestimate this product's name, its effectiveness, nor the women who wear it.
GMC
GMC wanted a distinct look and feel for a new campaign within the brand's "professional grade" DNA. The solution was to quote the professionals themselves as they encountered each truck and SUV. We took artistic license with the photography and gave these ads a monochromatic, blueprint effect. The longstanding campaign unified all communication across print, web, outdoor and TV and ran for over four years.
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MONTBLANC
When Montblanc planned to open its first flagship boutique in the U.S., we jumped at the chance to help. Our outdoor campaign ran throughout the streets of Manhattan, and got fashionistas talking. It featured time pieces, clothing accessories in addition to Montblanc's finest writing instruments. This poster teased the opening and attracted a star-studded crowd. One Show Award
The New York Times : National Poetry Month
When the New York Times wanted to create a couple of small space ads in honor of National Poetry Month, we jumped at the chance to create a more impactful campaign. So, we challenged people to stop and consider that even the most mundane objects in life can inspire beautiful and arresting poetry. We invited readers to "See the world through a poem". This call to action got people thinking and writing. We reprinted these as posters for the NYC City Council and schools throughout Manhattan. Athena Awards Agency: Lowe NYC, CD: Lisa Bransom, Mark Ronquillo, CW: Bob Cohen, AD: Eider Suso, ILL: Carey Sookocheff
EVOLUTION
Fossils, bones and rare insects line every square inch of this unique Soho store. Our campaign elevated these unique objects to collectible artifacts, fit for dsiplay at the Museum of Natural History. The camgaign was featured in Communication Arts Online.
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