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INTEGRATED CAMPAIGN

 

Style-savvy millenials discover a new brand, while women familiar with No nonsense learn that it's no longer their mother's pantyhose brand.

 

Traditional print ads featured iconic wardrobe pieces restyled with must-have tights and leggings. Response was high, as women clicked through to the No nonsense website.

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Print, digital ads, email blasts, POS, and style videos were created to deliver the "Style Made Easy" message, offering wardrobe cues at every touch-point.

 

 mobile style videos

 

Digital ads showed women how to reinvent their look with No nonsense fashion tights

see more digital work

COLLATERAL

 

Created as a selling tool for national retail partners and emerging global markets, this glossy brochure featured new, innovative products and a snapshot of the brand.

 

 

 

 

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