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ANTI-TOBACCO CAMPAIGN
This campaign exposes the industry's tactics to sugarcoat e-cig and vaping products in order to make them seem less harmful than regular cigarettes. However, these products contain a brew of toxic chemicals, and often a large amounts of nicotine. Our job was to inform young users of these harmful constituents and to stop potential smokers from getting,"SUCKEDin".
Print, outdoor and website.
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