TRESemmé
The style-savvy woman wants salon-gorgeous hair without the salon price. TRESemmé has allowed her to feel salon-gorgeous every day.
We pitched and won this global account with a the "Chair-Worthy Hair" campaign. It captured the feeling a women get the moment they step from the stylist's chair; confident, radiant and ready for just about anything,
"Hairspray" spot, hit a homerun and boosted TRESemmé's No. 1 status at mass retail. "Split Remedy" continued that success. As the campaign rolled out globally, we then adapted creative for South America, and Asia.
What started out as a traditional outdoor assignment, became a fully integrated campaign that gave women up-to-the-minute backstage access to the Mercedes-Benz Fashion Week via their mobile devices. All around town, women scanned the QR code to get a peek into the latest style secrets and hair trends of the season. TRESemmé stylists showed women how to recreate these runway looks on their own at home. Women logged on and found more how-to videos at TRESemmé.com.
